Eoin Long of The Cannabis Review

In The Cannabis Review, Eoin Long talks with leading figures in commercial cannabis. The show has a stated aim of educating viewers while clarifying ‘some of the sectors and topics of interest in the global cannabis industry’. The YouTube channel launched in February of 2021, where he has interviewed the likes of Dr. Peter Grinspoon, Mitchell Osak, JP O’Brien of Little Collins CBD, Jim Weathers of Puff N’ Stuff, Matthew O’Brien of The Green Paper and many others from around the globe.

What inspired you to start The Cannabis Review?

It was initially set up two years ago as a project for one of my companies, and it ended up turning into a great source of data and information and a way to connect with industry leaders.

I got to realise, ‘I don’t need money to pay for this to be made and I know how to do everything myself’, so I just started cherry-picking people of great knowledge in the industry I wanted to learn from. I thought: ‘What do I want to know about the sectors that are going to be the areas of interest?’ Over the course of time, I’ve built up a pretty strong global network and an ability to see what’s coming around the corner. The aim of The Cannabis Review is to help educate and inform both the consumer and the entrepreneur in the industry, in any way I can.

In your view, how strong is cannabis activism in Ireland?

Activism in Ireland is very strong. The folks that do it need to be commended; Martin, for example, who does Martin’s World, Natalie O’Regan, Cork Cannabis Activist Network, JP & Íde at Little Collins, Jim at Puff n’ Stuff, the Crainn folks plus a host of other determined people. There’s a lot of work they are doing now where they are putting themselves at risk, and most are not getting any financial reward for doing this. They are doing this because they believe it is the right thing. That has to be commended, no matter what side of the fence you sit on. For a businessman like myself who wants the industry legalised, you need more people like that. I would like to point out the likes of Luke Flanagan [independent], Gino Kenny [People Before Profit], Neasa Hourigan [The Green Party], and Lynn Ruane [independent]. These politicians will be remembered and appreciated for a long time for the work they are doing to help our community.

I find The Cannabis Review more accessible than many other shows of a similar nature, due to its length. Was that a strategic decision on your part?

It was, yes. I had looked at a lot of the shows and felt this was a more suitable model for educating myself and fellow entrepreneurs. You manage to get straight to the point this way. The guests have also commented on how nice the short time frame is and that it doesn’t become boring or over-complicated. There are very few good cannabis shows or podcasts out there and I aim to build TCR up over the coming years. The way you get good at something is by talking to people who are very knowledgeable in specific disciplines and that helps you round off your structure of knowledge. That is the way I have treated this show for myself. If other people are benefiting from watching the episodes, then that is great. I’ve been doing The Cannabis Review for two years and talking to some of the biggest CEOs in the world. And I’m only scratching the surface of how big this industry will be.

If you had to choose a few guests from The Cannabis Review who you found to be the most interesting personally, who would they be and why?

The number one is definitely Dr. Peter Grinspoon, who is a medical GP. The episode I did with him was Cannabis and Pain, and I think everybody seems to have liked that one. That one had the most knowledgeable medical professional I have spoken with to date. Somebody who is bonafide. His father [Lester] was in this space as well. He was just one of those people where you couldn’t not respect or be in awe of the information he possessed. There’s another gentleman then called Matt Lamers, who covers international business for MJBiz Daily. Matt, to me, is the best source of cannabis information and knowledge in the business world, especially when it comes to the Canadian MSOs. He’s one of the smartest and nicest guys, I had him on the show as well and everything that he posts is pretty much always on point. 

For you, what have been the most exciting developments in the cannabis industry over the past few years?

I think biotechnology will change the game to a degree, with the use of microorganisms capable of fermenting cannabinoids in bioreactors, exactly how they make beer. I think that’s the future for a lot of the ingredients side of the industry – a lot of the activity is going to end up being in that space, due to potential scalability, purity, safety of the end product, IP-able methods and the price per litre versus a farm grown method. The second thing I would probably say is, New York. One cannot underestimate how important New York’s legalisation is for Ireland. Whatever about Germany and Malta starting their processes, you still see unclear language from the three coalition Parties in Germany trying to get this over the line, but New York has moved swiftly, with stores opening in Autumn or earlier. They have enacted a lot of public service projects, in terms of people with weed-related convictions who are now allowed to apply for cannabis licences.

There is a lot of good being drafted into their Bills and the people in charge of the various departments seem to be very smart. Plus, Ireland and New York have a special relationship. I think the more it grows over there, where you will start seeing that it’s four to five billion a year in turnover, you are going to start seeing moves being made here. The capitalist model is to expand and to grow and to acquire new consumers and new markets. We are in a good space. Germany is going to legalise recreational use and New York is almost ready to open with their industry. Slowly but surely, those big companies will begin to want to take more territory and to start moving towards Ireland.

I see Ireland being a gateway into Europe for a lot of the North American companies and I think that’s the way Ireland should be positioning itself. We have got a very skilled, intelligent young workforce over here. There’s a reason Google and all major North American companies operating in Europe are headquartered here and I don’t think the cannabis companies will be any different. That is not to say we won’t have our own hugely successful global cannabis companies. That is for certain, in my opinion. Who those entrepreneurs will be is still up for grabs.

Are there any stand-out cannabis companies you see as having especially exciting potential, in Europe or further afield?

There are a good number of exciting cannabis companies, and you kind of need to fine-tune it down into each sector – is it the edibles market, the vape category, hemp and construction? There’s Hempflax. They are a pretty amazing company that I think is going to revolutionise industrial hemp in construction. BioHarvest Sciences can make the cannabis plant in a bioreactor without using cultivation methods. You have Prūf Cultivar in Oregon and The Werc Shop in California. Bhang is another, Cann Drinks will be a global brand. For Europe, the market is so early that I believe the most exciting companies are still to come. What I’m looking forward to seeing is the first real brand that comes out of Ireland. I think Ireland has got a Kerrygold or a Guinness [of cannabis] in it, and I’m looking forward to seeing who gets that up and running. Look what we did with alcohol, do you think we cannot do the same in this industry?

Yeah. It’ll be interesting to see how soon that can become a reality. It often feels like our government drags their heels with all of this.

Yeah, but this is another thing that people are getting annoyed about. People are getting annoyed at politicians who know nothing, you know? Richard laughs I feel sorry for Frank Feighan [Minister with responsibility for drug policy] now at this stage, with the amount of abuse that he seems to get on Twitter. But at the same time, they’ve signed up for this game. They’re public servants, so everyone’s within their rights to be contacting them and telling them how they feel about a specific topic. And that’s just tough, they have got to take it. But at the same time, I think there needs to be a level of realism about who the decision makers are. You hardly think Stephen Donnelly is going to be the Minister for Health in three, five years time? When the next election comes, there will be a shuffle in the cabinet and he won’t be in that same position. So, to waste all the efforts on that individual.. he’s not doing it within three years, not from what I can see.

Barring it becoming this new piece of their election campaign, where one of the smarter Parties picks it up. Until we get to the next election, we won’t know. And that’s why a Citizens’ Assembly can be pushed off until then, because the election campaign comes around mid-2023 for the 2025 election. You’ll have a good year and a half of whether they are going to bring that into a campaign that they will go around trying to get the young vote with, or if it will just be disregarded by the Parties again. I reckon that by 2025, New York will be three years legal. There will be [cannabis industry] people chomping at the bit to get into this country. Anybody with any sort of common sense in our government will support this industry then. We know the Revenue people would love to have the tax revenue from this. We know a lot of the people in the Department of Justice would like to lessen the petty crime cases, which are a nonsensical waste of time and resources for Gardaí. And it appears that a number of influential individuals in politics who are outdated in their thinking process are able to hold this whole process back.

How do you think cannabis misinformation in the media can be more effectively tackled?

The mainstream media really have no clue about the cannabis industry outside of 420 and the munchies and the usual stereotypes. They just write pieces based on second hand information. People on both sides react to it and they have succeeded in their job as a modern journalist, which is to get a reaction, good or bad. Journalism used to be about informing the public with real information. Tell me when have you ever seen a real investigative journalism piece on cannabis in Ireland? The other day, RTÉ posted an article about seized plants that were not even grown, which Gardaí claimed had an estimated value of €200,000. It was so embarrassing to see that. Who in their right mind cleared that article? It was a downright lie, published seemingly without question by our national broadcaster.

There are a number of good sites popping up to help with cannabis misinformation and one of my recent guests, Professor Dan Bear, has a new site & Twitter account – I would suggest that people check those out. Ireland definitely needs a source which calls out misinformation in this manner. 

When do you see cannabis being fully legalised in Ireland, realistically?

How far down the line do you think that will be?

I would say 2027/2028. If you go to the next election, let’s say that is in 2025.. Let us say there is a Party going: ‘Right, we’re legalising cannabis.’ And they win. It’s at least one to two years of paperwork and taxation laws being constructed. What department is it under? What are the taxes and laws? So, they’re going to have two years of politicking, and everybody figuring things out. They are going to need a cannabis board, they are going to need professionals in all the different sectors, they are going to need to start the licensing process. Cannabis Compliance Ireland, the lobbying firm that I co-founded – we already have all that built and ready to go. We sent a proposal document to all the government officials, about three years ago, for how to develop and enforce a legal cannabis industry in Ireland. I have talked to all the Department heads over in Colorado, California, Oregon, New York plus many more about how to design licensing and taxation systems. So we have all that information already, in our pocket. 

Cannabis Compliance Ireland, when everything gets legalised… There won’t even be a company close to the amount of information, data and connections that we’ll have built up over time for our country. You’ll be ready at the outset. That’s five years experience so far, we’ve got multiple databases built out and we have already designed numerous types of industry policy and taxation papers that could be used in Ireland. If the government decides to legalise cannabis we will have everything ready for them to utilise from taxation to licensing and duty, to import, export, financial support and social equity programmes. We have all the boring information and policy that will make the Irish industry ready to go. I believe Ireland has some of the best entrepreneurs in the world and our island will be the gateway to Europe for all the North American companies in this sector. It is up to us to build the companies and services to compete.

Beyond contacting local TDs, what else would you advise people to do to get the cannabis discussion off the ground properly in Ireland? 

Well, first and foremost, I think we need to start having good events. And that’s hopefully something that we’re going to start looking at at the start of 2023, maybe starting with some of the great guests we have already had on The Cannabis Review. I am going to bring over a select few from a couple of different industries and disciplines and invite a number of politicians and policymakers along as well. It will show everybody that this is how you create a company in this industry and these are the experts within a couple of different disciplines who are going to give a brief presentation and outline what needs to be done to be successful.

Because this is business now. It’s not the cannabis industry, it is business. And to run any business you need to know your product, your consumers and the rules and regulations. You need to be researching and developing your ideas and your products continuously, because there’s no guarantee for success in anything. But the harder you work at something, the better a chance you’ll have of it working. I can’t wait to hear your updates on those events. By the way, I am going to be turning The Cannabis Review into its own media website soon. It will have its own bi-weekly newsletter. It will be a source of news and information on the New York, Irish and European industries, with a section for stocks, op-eds, top weekly stories and all of that sort of stuff.

That’s what we need more than anything in Ireland, a de facto source of information that is consistently up to date. That sounds great, best of luck with that! It sounds like you’ve got very exciting plans for the future. We’re looking forward to hearing about those as they develop. Thanks again and take care! See you!

My First Toke: From Environment to Etiquette

My First Toke: From Environment to Etiquette

In the future, I’d like to think first-time smokers will be introduced to cannabis in a completely different environment. But unfortunately, it will be a long time coming as many newcomers will have to endure the touch and go setting of the black market. In a legalized, regulated Ireland, first-time smokers will have safe access to the plant and will be able to benefit from its properties more safely and appropriately. Due to the fact that they will know exactly the strain and potency of the cannabis they are smoking. This can’t be said for those of us back in the day or currently for that matter.  For my generation, we had to go through the necessary channels to access the drug to experiment for ourselves. As a result, many of us have found ourselves in situations that weren’t particularly safe, but alas, at the time this was the only method at our disposal.

In my case, thankfully it was nothing drastic. Though, looking back I have to wonder how much worse it could’ve been. My story begins conveniently under a bridge, smoking my first hash joint.  As is the case for many who need to shield themselves from the public eye before embarking on their first journey with cannabis.  For many of my generation in the 2000s, ghost sites where construction had come to a halt and derelict uncomplete houses were left behind leaving ample spots to smoke were the best locations.  For me though, it was with two ‘friends’ from school, one of which was well versed in the area of cannabis resin. We climbed over a wall and made our way down a riverbank, to which there was a ledge that we could prop ourselves on away from the stream flowing below us. From there, we watched the ‘friend’ that had procured the hash slit a cigarette to dump its tobacco into a three-skinner rollie he had made moments prior. 

We watched in awe as he filled the skin with the tobacco and then slowly burnt the hash with his lighter which allowed small little nuggets to break away from the eighth that we were all there for. I still remember the smell singeing from the hash. It is a smell that I’m not particularly fond of even today as the most vivid memory of my first time was how harsh the toke was.  But this couldn’t happen before the joint roller had the first pull, as were the rules you see.  Many, many rules were formulated in the culture of teenagers chasing the magic dragon, rules that I never want to hear about again.  He was the first to spark up before giving it to my ‘friend’, who took a few more tokes before passing it to me. I inhaled and exhaled. Coughing a little bit as I hadn’t lost myself to nicotine just yet meaning my virgin lungs weren’t equipped to take the puff like the champions sitting next to me under that bridge.  My coughing, of course, was met with roaring laughter from my two associates, who clearly forgotten we were meant to be incognito for the duration of our smoke but had no qualms about letting anyone passing above us know that there were teenagers up to no good underneath them. As you might have noticed from my use of putting ‘friends’ in quotations, there was very little concern for how I was dealing with the harshness of the smoke.  I don’t remember much else other than really playing up the act of feeling high. I still don’t know why I did that. I assume it’s because I was trying something new and had consumed so much stoner media that may be a placebo effect took over and in wanting to enjoy it more, I played up its effect on me? I’m not sure. I was a dumb 15-year-old.  

Still though, even then, I felt that I could have been with people more enjoyable to smoke with. Honestly, I don’t remember much from my first time other than the circumstances in which I smoked it. I would have longed for an opportunity to smoke indoors with a group of people that were all in the same boat as opposed to the hierarchy of experience I was subject to.  Instead, my adolescence was confined to the 2000s when one-upmanship was the go-to method to signal how masculine you were.  I won’t dispute this is no longer the case but, in my hometown, it was a lot more prevalent when the mid-2000s culture afforded it. 

This was the culture surrounding weed, where your mate pulling a ‘whitey’* was seen as a great source of entertainment.  Instead of looking after one another and making sure everybody was accounted for, smoking games would break out.  One of the games I always hated playing was called Around the World, a game whereupon you take a pull from the joint and keep the smoke in your lungs until the joint has passed around to every individual in the circle where it makes its way back to you to which you can finally exhale only to start the whole ordeal all over again.  I don’t exactly remember the penalty for exhaling before the joint reached you again but I do know it was just another mechanism for certain people in the group to capitalize on those in their worst moments and encourage them to not pace oneself to enjoy it for all its worth.  This was far removed from how the characters in Richard Linklater’s Dazed and Confused acted while enjoying a joint amongst one another.

I thankfully never found myself in a situation where I got sick, but I have been exposed to those who have and it was this type of competitive behaviour, the bullying, the intimidation, that cultivated an atmosphere where you gained satisfaction from another person’s suffering. That left a bad taste in my mouth regarding the weed culture for teens. It was only until I got older that I realized that I had been introduced to the drug through individuals that, let’s say, aren’t of the most trustworthy character. Shocker I know. 

I didn’t expect myself to be smoking with bleeding heart empaths for the first time, but at the very least I expected concern for how I was doing.  It should come as no surprise that those I experienced my first joint with are no longer on speaking terms with me, not due to any negativity or in-fighting, but rather we were simply not the same people. And by growing and maturing, we went in completely opposite directions. One of the most potent memories I have of my early years of smoking was the price. I became aware very quickly that drug dealers, especially when you’re a teenager, have little to no respect.

This obviously came in the form of getting ‘maced’.  The art of getting screwed out of your money.  Keep in mind, my first time as a smoker, Ireland was a different place in regards to the accessibility of cannabis.  It’s crazy to think of a time when the only cannabis product you could acquire was cannabis resin.  Instead of being handed a bag of oregano to pass off as weed, I vividly remember being handed my first soap bar which had the complexion of a balled-up play-dough. Though yet it smelled exactly as it should. It wasn’t until I smoked it that I realized that I had been conned, such is the life of being a teenage black-market customer. What was I going to do about it? Complain to my mother? This of course wasn’t the last time either.

Sure, you’re aware the black market isn’t exactly known for its professional integrity. It wasn’t until my mid to late 20s that I finally found a dealer that was more concerned about the well-being of his customers. While he didn’t have access to information regarding the strain or potency of the weed on offer, he at the very least knew which types would suit each customer.  While Ireland in 2004 is a far cry from Ireland in 2022, one thing that hasn’t changed is the reality that drug dealers only want to make a quick buck. 

I would have hoped by now things were different for younger people, but in a lot of ways, I should be thankful for the timing of my introduction to weed. Currently, there is a minefield to sift through for new smokers as synthetic weed has been making the rounds to which drug dealers have no shame or remorse when passing it off as real cannabis.  As a result, there are higher chances of first-time smokers ingesting this fake cannabis leading to severe psychosis problems and other mental health issues that this artificial strain induces. Obviously, the strength of weed has increased over the years, which is something that many first-time smokers will have to experience the hard way. Drug dealers are only interested in making a profit, and if that means selling a highly potent cannabis strain to a first-time smoker then so be it, because all that matters is that they get paid. 

My experiences with weed never affected my judgement of the plant itself, only the behaviour of the individuals I was smoking with.  I could only dream of discovering cannabis in a legal regulated environment as I imagine the atmosphere, attitude and overall experience would be far more enjoyable and remembered more fondly than the memories I have.

*a term for one’s skin tone when in the midst of getting sick after consuming too much cannabis