Eoin Long of The Cannabis Review

In The Cannabis Review, Eoin Long talks with leading figures in commercial cannabis. The show has a stated aim of educating viewers while clarifying ‘some of the sectors and topics of interest in the global cannabis industry’. The YouTube channel launched in February of 2021, where he has interviewed the likes of Dr. Peter Grinspoon, Mitchell Osak, JP O’Brien of Little Collins CBD, Jim Weathers of Puff N’ Stuff, Matthew O’Brien of The Green Paper and many others from around the globe.

What inspired you to start The Cannabis Review?

It was initially set up two years ago as a project for one of my companies, and it ended up turning into a great source of data and information and a way to connect with industry leaders.

I got to realise, ‘I don’t need money to pay for this to be made and I know how to do everything myself’, so I just started cherry-picking people of great knowledge in the industry I wanted to learn from. I thought: ‘What do I want to know about the sectors that are going to be the areas of interest?’ Over the course of time, I’ve built up a pretty strong global network and an ability to see what’s coming around the corner. The aim of The Cannabis Review is to help educate and inform both the consumer and the entrepreneur in the industry, in any way I can.

In your view, how strong is cannabis activism in Ireland?

Activism in Ireland is very strong. The folks that do it need to be commended; Martin, for example, who does Martin’s World, Natalie O’Regan, Cork Cannabis Activist Network, JP & Íde at Little Collins, Jim at Puff n’ Stuff, the Crainn folks plus a host of other determined people. There’s a lot of work they are doing now where they are putting themselves at risk, and most are not getting any financial reward for doing this. They are doing this because they believe it is the right thing. That has to be commended, no matter what side of the fence you sit on. For a businessman like myself who wants the industry legalised, you need more people like that. I would like to point out the likes of Luke Flanagan [independent], Gino Kenny [People Before Profit], Neasa Hourigan [The Green Party], and Lynn Ruane [independent]. These politicians will be remembered and appreciated for a long time for the work they are doing to help our community.

I find The Cannabis Review more accessible than many other shows of a similar nature, due to its length. Was that a strategic decision on your part?

It was, yes. I had looked at a lot of the shows and felt this was a more suitable model for educating myself and fellow entrepreneurs. You manage to get straight to the point this way. The guests have also commented on how nice the short time frame is and that it doesn’t become boring or over-complicated. There are very few good cannabis shows or podcasts out there and I aim to build TCR up over the coming years. The way you get good at something is by talking to people who are very knowledgeable in specific disciplines and that helps you round off your structure of knowledge. That is the way I have treated this show for myself. If other people are benefiting from watching the episodes, then that is great. I’ve been doing The Cannabis Review for two years and talking to some of the biggest CEOs in the world. And I’m only scratching the surface of how big this industry will be.

If you had to choose a few guests from The Cannabis Review who you found to be the most interesting personally, who would they be and why?

The number one is definitely Dr. Peter Grinspoon, who is a medical GP. The episode I did with him was Cannabis and Pain, and I think everybody seems to have liked that one. That one had the most knowledgeable medical professional I have spoken with to date. Somebody who is bonafide. His father [Lester] was in this space as well. He was just one of those people where you couldn’t not respect or be in awe of the information he possessed. There’s another gentleman then called Matt Lamers, who covers international business for MJBiz Daily. Matt, to me, is the best source of cannabis information and knowledge in the business world, especially when it comes to the Canadian MSOs. He’s one of the smartest and nicest guys, I had him on the show as well and everything that he posts is pretty much always on point. 

For you, what have been the most exciting developments in the cannabis industry over the past few years?

I think biotechnology will change the game to a degree, with the use of microorganisms capable of fermenting cannabinoids in bioreactors, exactly how they make beer. I think that’s the future for a lot of the ingredients side of the industry – a lot of the activity is going to end up being in that space, due to potential scalability, purity, safety of the end product, IP-able methods and the price per litre versus a farm grown method. The second thing I would probably say is, New York. One cannot underestimate how important New York’s legalisation is for Ireland. Whatever about Germany and Malta starting their processes, you still see unclear language from the three coalition Parties in Germany trying to get this over the line, but New York has moved swiftly, with stores opening in Autumn or earlier. They have enacted a lot of public service projects, in terms of people with weed-related convictions who are now allowed to apply for cannabis licences.

There is a lot of good being drafted into their Bills and the people in charge of the various departments seem to be very smart. Plus, Ireland and New York have a special relationship. I think the more it grows over there, where you will start seeing that it’s four to five billion a year in turnover, you are going to start seeing moves being made here. The capitalist model is to expand and to grow and to acquire new consumers and new markets. We are in a good space. Germany is going to legalise recreational use and New York is almost ready to open with their industry. Slowly but surely, those big companies will begin to want to take more territory and to start moving towards Ireland.

I see Ireland being a gateway into Europe for a lot of the North American companies and I think that’s the way Ireland should be positioning itself. We have got a very skilled, intelligent young workforce over here. There’s a reason Google and all major North American companies operating in Europe are headquartered here and I don’t think the cannabis companies will be any different. That is not to say we won’t have our own hugely successful global cannabis companies. That is for certain, in my opinion. Who those entrepreneurs will be is still up for grabs.

Are there any stand-out cannabis companies you see as having especially exciting potential, in Europe or further afield?

There are a good number of exciting cannabis companies, and you kind of need to fine-tune it down into each sector – is it the edibles market, the vape category, hemp and construction? There’s Hempflax. They are a pretty amazing company that I think is going to revolutionise industrial hemp in construction. BioHarvest Sciences can make the cannabis plant in a bioreactor without using cultivation methods. You have Prūf Cultivar in Oregon and The Werc Shop in California. Bhang is another, Cann Drinks will be a global brand. For Europe, the market is so early that I believe the most exciting companies are still to come. What I’m looking forward to seeing is the first real brand that comes out of Ireland. I think Ireland has got a Kerrygold or a Guinness [of cannabis] in it, and I’m looking forward to seeing who gets that up and running. Look what we did with alcohol, do you think we cannot do the same in this industry?

Yeah. It’ll be interesting to see how soon that can become a reality. It often feels like our government drags their heels with all of this.

Yeah, but this is another thing that people are getting annoyed about. People are getting annoyed at politicians who know nothing, you know? Richard laughs I feel sorry for Frank Feighan [Minister with responsibility for drug policy] now at this stage, with the amount of abuse that he seems to get on Twitter. But at the same time, they’ve signed up for this game. They’re public servants, so everyone’s within their rights to be contacting them and telling them how they feel about a specific topic. And that’s just tough, they have got to take it. But at the same time, I think there needs to be a level of realism about who the decision makers are. You hardly think Stephen Donnelly is going to be the Minister for Health in three, five years time? When the next election comes, there will be a shuffle in the cabinet and he won’t be in that same position. So, to waste all the efforts on that individual.. he’s not doing it within three years, not from what I can see.

Barring it becoming this new piece of their election campaign, where one of the smarter Parties picks it up. Until we get to the next election, we won’t know. And that’s why a Citizens’ Assembly can be pushed off until then, because the election campaign comes around mid-2023 for the 2025 election. You’ll have a good year and a half of whether they are going to bring that into a campaign that they will go around trying to get the young vote with, or if it will just be disregarded by the Parties again. I reckon that by 2025, New York will be three years legal. There will be [cannabis industry] people chomping at the bit to get into this country. Anybody with any sort of common sense in our government will support this industry then. We know the Revenue people would love to have the tax revenue from this. We know a lot of the people in the Department of Justice would like to lessen the petty crime cases, which are a nonsensical waste of time and resources for Gardaí. And it appears that a number of influential individuals in politics who are outdated in their thinking process are able to hold this whole process back.

How do you think cannabis misinformation in the media can be more effectively tackled?

The mainstream media really have no clue about the cannabis industry outside of 420 and the munchies and the usual stereotypes. They just write pieces based on second hand information. People on both sides react to it and they have succeeded in their job as a modern journalist, which is to get a reaction, good or bad. Journalism used to be about informing the public with real information. Tell me when have you ever seen a real investigative journalism piece on cannabis in Ireland? The other day, RTÉ posted an article about seized plants that were not even grown, which Gardaí claimed had an estimated value of €200,000. It was so embarrassing to see that. Who in their right mind cleared that article? It was a downright lie, published seemingly without question by our national broadcaster.

There are a number of good sites popping up to help with cannabis misinformation and one of my recent guests, Professor Dan Bear, has a new site & Twitter account – I would suggest that people check those out. Ireland definitely needs a source which calls out misinformation in this manner. 

When do you see cannabis being fully legalised in Ireland, realistically?

How far down the line do you think that will be?

I would say 2027/2028. If you go to the next election, let’s say that is in 2025.. Let us say there is a Party going: ‘Right, we’re legalising cannabis.’ And they win. It’s at least one to two years of paperwork and taxation laws being constructed. What department is it under? What are the taxes and laws? So, they’re going to have two years of politicking, and everybody figuring things out. They are going to need a cannabis board, they are going to need professionals in all the different sectors, they are going to need to start the licensing process. Cannabis Compliance Ireland, the lobbying firm that I co-founded – we already have all that built and ready to go. We sent a proposal document to all the government officials, about three years ago, for how to develop and enforce a legal cannabis industry in Ireland. I have talked to all the Department heads over in Colorado, California, Oregon, New York plus many more about how to design licensing and taxation systems. So we have all that information already, in our pocket. 

Cannabis Compliance Ireland, when everything gets legalised… There won’t even be a company close to the amount of information, data and connections that we’ll have built up over time for our country. You’ll be ready at the outset. That’s five years experience so far, we’ve got multiple databases built out and we have already designed numerous types of industry policy and taxation papers that could be used in Ireland. If the government decides to legalise cannabis we will have everything ready for them to utilise from taxation to licensing and duty, to import, export, financial support and social equity programmes. We have all the boring information and policy that will make the Irish industry ready to go. I believe Ireland has some of the best entrepreneurs in the world and our island will be the gateway to Europe for all the North American companies in this sector. It is up to us to build the companies and services to compete.

Beyond contacting local TDs, what else would you advise people to do to get the cannabis discussion off the ground properly in Ireland? 

Well, first and foremost, I think we need to start having good events. And that’s hopefully something that we’re going to start looking at at the start of 2023, maybe starting with some of the great guests we have already had on The Cannabis Review. I am going to bring over a select few from a couple of different industries and disciplines and invite a number of politicians and policymakers along as well. It will show everybody that this is how you create a company in this industry and these are the experts within a couple of different disciplines who are going to give a brief presentation and outline what needs to be done to be successful.

Because this is business now. It’s not the cannabis industry, it is business. And to run any business you need to know your product, your consumers and the rules and regulations. You need to be researching and developing your ideas and your products continuously, because there’s no guarantee for success in anything. But the harder you work at something, the better a chance you’ll have of it working. I can’t wait to hear your updates on those events. By the way, I am going to be turning The Cannabis Review into its own media website soon. It will have its own bi-weekly newsletter. It will be a source of news and information on the New York, Irish and European industries, with a section for stocks, op-eds, top weekly stories and all of that sort of stuff.

That’s what we need more than anything in Ireland, a de facto source of information that is consistently up to date. That sounds great, best of luck with that! It sounds like you’ve got very exciting plans for the future. We’re looking forward to hearing about those as they develop. Thanks again and take care! See you!

My Introduction to Cannabis

Richard reminisces on his year in San Francisco, where he embraced cannabis use as part of the cultural experience and realised what he had been missing out on for years. [All photos below were taken by the author]

In my teens, I bought into the ‘cannabis as a gateway drug‘ myth. I was hesitant when it came to drinking alcohol as well. When schoolmates began dabbling with booze, I wondered why suddenly they always felt the need to be seen with it, getting drunk at every other get together. I wasn’t really religious, but in my head I thought I’d probably keep the pledge I’d made on my Confirmation not to drink alcohol, as a discipline thing. That fell by the wayside at age seventeen, when I got sick of abstaining during a music festival. But my lack of personal interest in weed would continue through college. Certain school friends and acquaintances became very interested in it during those years and were harder for me to get a hold of socially, although this was partially due to differing life circumstances and social circles. When I was with them I had no issue with the smoking, but it often felt like we were on different wavelengths (which of course, we were!) This was partially because I was still a bit wary of weed, as I had been taught to be. I once had a foreign roommate on a work placement abroad who was fairly annoying a lot of the time, and he was more or less always stoned. On one of his first days there, he lay despairing on his bed for ages because he was out of ganja. It must’ve been a rare supply gap for him, but being around him for months didn’t necessarily sell me on smoking weed either! (If you were curious, he got hooked up with more through a workmate later that day).

Flash forward some time to a year where I was living in San Francisco, California. I worked at a few bars within a larger bar company. Seemingly everyone in the industry there enjoyed a regular smoke and those who partook often had such positive, upbeat auras that I was beginning to think that maybe I should try some! One night as we were cleaning and closing a bar I worked at, it came up in conversation that I’d never tried weed and my workmate promptly told me that I’d be smoking with him and the manager after work. After a while, we stood around chatting on Columbus Avenue and passed a joint around. I’ll always remember a faintly tingly, numb sensation I started feeling along my upper neck to where it connects with the head, as the high began kicking in. It was a pleasant little signal I’d anticipate every time I smoked. As it hit me, my enthusiasm for our conversation was amplified and I felt a general sense of calm. Gradually, I found it harder to make sense of all that was being said in conversation and I felt concerned that I’d start sticking out like a sore thumb. I probably made a few semi-relevant remarks and jokes as vain attempts to stay part of a conversation that suddenly felt alien to me. It got to a point where I decided I was too confused to keep track and that I’d order an Uber home. I must’ve toked too much, too soon… Regardless, I loved the relaxing, cerebral new buzz I gained from cannabis that evening and I looked forward to getting high again.

I discovered it was fairly commonplace at work for staff and managers to enjoy cheekies (half shots of tequila, mezcal, whiskey or other spirits, but seldom upper shelf stuff) to keep morale high, particularly during busier shifts. We’d do a toast, knock ’em back and get right back to work. A few nights each week after closing time, staff would hang out at a company bar after hours with the music up really loud, often with workmates from other company bars stopping by. We’d drink Millers High Life stubbies, smoke weed and perhaps indulge in more cheekies. When she heard I’d developed an interest in weed, one colleague who would become a close friend of mine gave me a number, saying to text it with my first name and to explain that it was she who gave me the number, before asking: ‘What’s on the menu today?’ Upon doing so, I was sent a menu du jour with the flower strains and concentrates on offer and how much they’d cost in different amounts. This menu changed each day and I’ll never forget placing my first order and asking where I could meet the dealer, only for him to say: ‘Where can I meet you?’ How considerate! These weren’t shady, dodgy-looking guys either – they were ordinary-looking fellas on bikes. It really says something about how widespread cannabis is there, when buying from the black market guys is that convenient!

Though not without its social issues, San Francisco is a beautiful place (as are the breathtaking natural parks and coastal drives of greater California, but that’s another story!) Whether you’re trekking around Ocean Beach and the Sunset district, eating out in North Beach or Chinatown, browsing the hippie-themed Haight-Ashbury district or exploring the beautiful, vast Golden Gate Park (20% bigger than New York’s Central Park), there’s a lot to it. Cannabis gifted me another level of appreciation for these places. There are scenic views from parks and hills there that I’ll always think back on fondly. But I didn’t just smoke up sociably – getting high at home to derive more wonder from my introvert pastimes had great benefits too. I’d really zone in on the ambience of music and all the intricacies of its production. Music such as Anderson Paak‘s soulful Malibu album, which I got to see live at The Fillmore theatre, or A Tribe Called Quest‘s long-awaited comeback album, We Got It From Here I would become super-immersed in YouTube, films and handheld video games, and I’d feel so grateful for all of the marvellous, complex visual art humans have created. Food would taste more mouth-watering than ever before. Add to all of this the agreeable weather and the generally friendly people of the Bay Area and it’s an ideal place to develop an appreciation of cannabis.

Because I never liked cigarettes, I had no experience rolling papers and was therefore terrible at it, so I opted to buy a pipe. I never felt any urge to mix tobacco with my weed and to this day I still don’t use it; even if it does extend the life of a limited weed supply, or allow for a less potent smoke. Sadly, here in Ireland the weed is criminally expensive (forgive the pun!) and you never have any knowledge of what it is you’re buying. This is thanks to the Irish government and their insistence on upholding prohibition, where weed and many other drugs are left completely unregulated! I’ve heard horror stories about the weed here too. One example would be weed being sprayed with an unknown ‘hairspray-like’ chemical to make it extra sparkly, as a false indicator of quality…

I don’t want to smoke that!!

If there’s anything I took from my year in San Francisco, it’s the realisation that countless kind, intelligent, productive, ambitious, hard-working and athletic people live their lives successfully while benefitting from cannabis, often using it on a regular basis. While I was there, it began dawning on me how ridiculous and immoral it is for authorities to continue demonising this plant and making it out to be a dark, nefarious substance that will somehow lead you down a road of self-destruction. In my experience, this plant helps people to connect. It helps people to tolerate and get through difficulties. It can help mentally, physically, medicinally. In essence, it helps with our enjoyment and appreciation of life. Because of this, I’ll always be thankful of San Francisco for such an enlightening introduction.

The Green Party, Social Democrats & Drugs

The Green Party‘s manifesto, Towards 2030: A Decade of Change, opens its page on drug policy with a promising summary of affairs: ‘The criminalisation of drug consumption is a counter-productive policy that perpetuates business models of organised crime and fails to address the public health impact of drugs. A more compassionate policy based on international best practice can be introduced within existing constraints under international law‘. They say they’ll introduce reforms that move drug policy away from a criminal justice approach, into one of public health. Some reforms include ‘removing criminal penalties for possessing less than a week’s supply of a scheduled drug‘, ‘pardoning and releasing non-violent, minor, drug offenders‘ and ‘allowing medically-supervised safe injection facilities‘ (in accordance with what the Minister for Health deems appropriate). Sadly, none of these reforms have been seen yet. As with the other parties I’ve covered recently (along with the Social Democrats), they support a dual diagnosis system, ‘so that the health system can address issues behind drug abuse‘.

More stated reforms include ‘rescheduling cannabis and its derivatives from a Schedule I drug to a Schedule IV drug‘ and ‘decriminalising the possession of small quantities of cannabis products and plants‘. These goals have not been realised either. The nearest thing we have to that last reform mentioned is a half-hearted measure that was implemented in mid-December last year, where being caught with a small amount of cannabis for the first time can mean a warning in place of criminal prosecution. Receiving that adult caution isn’t a given. It’s at the discretion of the Garda at the scene, who decides what constitutes a small, personal amount. While the Greens have also published a more comprehensive drug policy document online, this looks to have originally been published online in August 2019 (see the URL), with edits made as recently as September this year.

I’m not going to outline that document in this post, but it includes interesting proposals like a Dutch-style tolerance system for coffeeshops (which strangely, would not allow edibles), decriminalising possession of under four plants on private properties, and advocating a domestic cultivation sector for hemp and cannabis. The Social Democrats Invest in Better manifesto first discusses drugs on page 22, where the party states an intention to restore the funding for drug and alcohol task forces to pre-austerity levels. Under Tackle Addiction and Substance Abuse, they sensibly summarise their view on drugs and addiction: ‘We understand that addiction requires a health-based approach, with a focus on harm-reduction and prevention based on international best practice. We need a holistic approach to tackling the issue of drugs in Ireland, taking both health and socio-economic factors into account‘. Various points are listed, such as the introduction of drug-testing facilities across the country, ‘ensuring they are present at festivals and areas with high concentrations of night life‘. This would certainly reduce a lot of tragic, unnecessary deaths.

Others mention the need for medically-supervised SIFs (Safe Injection Facilities) and for strengthened Joint Policing Committees, to ensure that Councils and Local Area Committees can hold meetings with Garda representatives about how best to address issues such as low-level drug dealing. The Soc Dems express an interest in decriminalising small amounts of drugs for personal use, ‘in line with the Portuguese model‘. It’s shocking in this day and age that all Irish political parties aren’t suggesting this, at the bare minimum. Like Fine Gael, the Social Democrats would like to expand pre and post-natal substance addiction supports. Uniquely among the manifestos I’ve covered, this one specifically states an intention to expand the availability of anti-overdose drugs. A strong emphasis on increased availability of drugs like Naloxone should be a priority for all parties by now. Such drugs are an invaluable addition to harm reduction efforts, as they can bring someone who has overdosed back from the brink of death.

Keeping in mind everything the Social Democrats said in this manifesto, it is laughable that they seem to have cowered away from taking a stance on the subject of cannabis, specifically. Below is a screenshot showing about three quarters of page 24. One line about supporting medicinal cannabis via prescription, followed by blank space for the remainder of the page.

It’s as though someone was considering a more in-depth page about the party’s thoughts on cannabis, before thinking: ‘No, we’re better off not demonstrating too much vision here’. I suppose they saw it as rocking the boat a little much, so they backed out of making any bold proclamations on weed. Don’t get me wrong though, overall, the Social Democrats seem to have their heads screwed on right in terms of advancing progressive drug policies.

With everything said and done, there are political parties in Ireland who show some intention of taking baby steps toward ending prohibition [see Labour, for example, with Aodhán Ó Ríordáin’s #DECRIM campaign]. But none seem willing to outright express the need for society to do away with prohibition, the root cause of a majority of evils connected to black market drugs and drug abuse. Until that time comes, it seems we’ll have to put up with continued false promises of ‘tackling’ drug-related crime and magically eradicating illegal drug use. The 2020 election manifestos featured on this blog pointed to various modest improvements to our nation’s drug policies, but the reality is that next to nothing has been done by any of those parties since. In this day and age, that is an unacceptable lack of progress for a supposedly modern country, and it is time for everyone who wants to see these changes made to make their voices heard.